Meet the Founder
— Dilip Rathi
Chairperson and managing director
Etreluxe was founded by Dilip Rathi with a clear vision: to bring the elegance of Italian design into the homes of India's most discerning homeowners.
At Etreluxe, every project begins with understanding how a family truly lives. From bespoke kitchens and wardrobes to complete interior solutions, each space is designed with Italian sensibility, crafted with precision, and delivered with care.
Dilip saw a gap in the Indian luxury market. Homeowners wanted world-class interiors, but too often had to piece them together from different suppliers, designers and contractors, with no single hand guiding the final result.
As the India partner for Cucine LUBE, one of Italy's leading kitchen brands, Etreluxe brings authentic Italian craftsmanship directly into Indian homes. For Dilip, luxury is not about excess. It lies in the details: the perfect finish, the seamless fit, the space that feels effortless to live in.
Etreluxe was his answer: a luxury Italian design-inspired interior products and design & build brand that takes a home from concept to completion under one roof.
That philosophy shapes everything Etreluxe does, and it is why homeowners, architects and developers trust the brand with their most important spaces. “A home should not just be beautiful. It should feel like it was made only for you.
EtreLuxe Through the Years - Dilip Rathi
CHAIRPERSON & MANAGING DIRECTOR
2004
The Beginning
The Foundation of Gotus India
Our journey began with the establishment of Gotus India Pvt. Ltd., introducing premium bathware and sanitary fittings to the Indian market. This marked the beginning of our commitment to bringing exceptional products and international design standards to discerning Indian customers.
2014
The Birth of Etreluxe
A New Identity. A Broader Vision.
A decade into our journey, Gotus India evolved into Etreluxe, marking a defining transformation in our identity and ambition. Moving beyond bathware, we ventured into luxury furniture and kitchens, laying the foundation for a complete interior solutions brand.
2015
A Destination for Design
Our First Experience Centre in Delhi
We opened our new experience centre in Sultanpur, New Delhi, creating a dedicated space where clients and design professionals could explore premium furniture, kitchens, materials, and innovative interior solutions firsthand.
2016
Beyond Products
Venturing into Turnkey Interiors
Expanding our capabilities beyond individual products, we introduced comprehensive turnkey interior solutions. By integrating new product categories and services, we moved closer to our vision of offering a seamless, end-to-end design and execution experience.
2017
Growing Our Presence
Expanding the Delhi Experience Centre
With an expanding portfolio and growing clientele, we added an entire floor to our Sultanpur experience centre, creating more space to showcase our evolving collections and design possibilities.
2020
An New Partnership
Bringing Cucine LUBE to India
A significant milestone in our journey, Etreluxe became the Master Distributor for Cucine LUBE in India, introducing one of Italy's renowned kitchen brands to the Indian market and strengthening our commitment to international design excellence.
2023
A New Chapter in Mumbai
Expanding Our Footprint
We marked our entry into Mumbai with the opening of a new experience centre, bringing our curated portfolio of international brands, luxury interiors, and bespoke design solutions to one of India's most dynamic design markets.
2025
Craftsmanship, In-House
Establishing Our Manufacturing Facility
We took a significant step towards greater creative and production independence with the establishment of our own manufacturing facility in Delhi. This enabled us to strengthen quality control, expand customization capabilities, and bring bespoke designs to life with greater precision.
2026
Creating Our Own Legacy
Introducing Wardrobe Café & EL Home
Building on more than two decades of industry experience, we launched our in-house brands, Wardrobe Café and EL Home. A natural evolution of our journey, these brands reflect our growing commitment to original design, thoughtful craftsmanship, and personalized living spaces.