YOUR WORLD IS WITHIN OUR REACH
Etreluxe Design
Etre Luxe Interior Design is a multidisciplinary practice of designers, interior architects and stylists who create extraordinary spaces. With a growing presence across India, we bring together thoughtful design, refined aesthetics and considered craftsmanship across cities including Mumbai, Delhi, Bengaluru, Hyderabad, Chennai, Kolkata, Pune, Ahmedabad, Jaipur and Chandigarh.
Etreluxe DESIGN ETHOS
Our designers are guided by the ETRELUXE Design Ethos—the pillar of our practice. Our principles date back to classical architectural heritage, rooted in balance, proportion, and spatial harmony. We believe the most pleasing environments are a reflection of human-centric design.
WE BELIEVE THE MOST PLEASING ENVIRONMENTS ARE A
REFLECTION OF HUMAN DESIGN
A STUDY OF BALANCE, SYMMETRY AND PERFECT PROPORTIONS
WE RESPECT THE HIERARCHY & IMPORTANT RELATIONSHIPS BETWEEN
ARCHITECTURE, FURNITURE AND DÉCOR
THAT CREATE HARMONY
IT’S A DISCIPLINE OF ADDITION THROUGH SUBTRACTION
WHERE LESS BECOMES MORE
AND CALM IS CREATED THROUGH CONTINUITY
WE SUBSCRIBE TO THE PRINCIPLES OF CLASSICAL ARCHITECTURE WHERE
PERFECT PROPORTIONS EXIST IN HUMAN DESIGN,
AND BEAUTY IS PRODUCED BY THE PLEASING APPEARANCE & GOOD TASTE OF THE WHOLE
The Natural
Order Of Design
We believe there is a hierarchy to good design, one that respects the important relationships between the environment, architecture, furniture, and décor that create a sense of harmony. Whether we're reimagining one room or an entire home, we first examine a project's context—the home's location, siting, available sunlight, architectural references, flow, and focal points—as well as our clients' lifestyle. Once we understand the fundamentals, we then begin to design the space with consideration of all important elements in mind.
Environment
The environment is the highest rung in the natural order of design; it is the world in which we create and build. To create harmonious interior and exterior spaces, we first must understand the ecosystem where the house exists—urban or rural, coastal or mountainous—and the natural colors, sunlight, and views that connect it to its surroundings.
Architecture
There is a symbiotic relationship between a home's architecture and its natural environment. We study the interior and exterior style and materials of a home, how the structure is sited on the land, and how the property relates to its surroundings, in order to create a more harmonious and inspiring way to live.
Rooms
The layout of a room should flow naturally from the logic of the home's architecture, as the room is simply a microcosm of the building itself. We study the spatial format and interrelationship of rooms to understand their purpose, focal points, advantages, and drawbacks, enabling each space to be maximized and utilized in the best possible way.
Furniture
Once we understand the environment, architecture, and spatial layout of a project, we determine what key furniture, modular kitchens, wardrobes, and lighting pieces are needed to anchor and define each space. We address your specific requirements for design, quality, and comfort while creating a cohesive, harmonious atmosphere throughout the entire home.
Décor
After we select the foundational furniture pieces that will provide balance and symmetry, we curate distinctive surface finishes, luxury bathware, and art items to add unique character to each room. Artwork, textiles, architectural doors, and decorative objects are chosen to enhance the home's architecture and design aesthetic.
Etreluxe DESIGN SERVICES
We offer three levels of professional design services tailored to the needs, scope, timeline, and budget of your project. This structure is flexible and allows us to scale to any project size—big or small, indoor or outdoor—working at the pace you require, anywhere in India or internationally.
Select
- A focused design and build service for a single room, such as a kitchen, wardrobe, bedroom or living space.
- Ideal for clients renovating one space who do not have an architect or interior designer. We develop the design around their needs and style.
- Enjoy exclusive access to Etreluxe’s facilities and material libraries to explore finishes and products. We develop selections for the room and coordinate its execution.
- Where the design calls for it, we can create bespoke products manufactured specifically for the room. If the client has a design professional, we work with their plans.
Refined
- A coordinated design and build service for two or more spaces, from kitchens and wardrobes to bedrooms and living areas.
- We can develop the design with our team or bring a suitable architect or designer on board from our network of approximately 50 architects across India, selected for the project’s scope and design direction.
- Where a client already has an architect, we collaborate with them and translate the approved design into a coordinated execution plan.
- Clients receive exclusive access to Etreluxe’s facilities and material libraries. We develop bespoke products for the project where needed, bring specialist agencies together, and oversee procurement and execution across the spaces.
Signature
- Our complete design and build service for an entire home, from the first design conversations through final installation.
- We assemble an appropriate team of architects, interior designers and specialist agencies from our wider network, matched to the brief and project scale.
- We develop one cohesive vision across the home, with exclusive access to Etreluxe’s facilities and material libraries for finishes, kitchens, wardrobes and furnishings.
- Bespoke products can be designed and manufactured for the project. We coordinate procurement, vendors, site work and installation, overseeing delivery across the agreed scope.
Your Design Experience
From ideation to installation
How It Works
Step 1
design consultation
After you request a consultation, we'll pair you with an expert designer and arrange an initial conversation to learn about your project, lifestyle, and vision. Through a process of discovery and collaboration, we'll explore ideas for transforming your space.
Step 2
conceptual design
After we define your project's scope, we'll conceptualize the overall creative direction. We'll frame a design brief calling out key elements, laying the foundation for a successful project. At this stage, we'll present initial 3D visuals, color palettes, and preliminary floor plans.
Step 3
design development
Once we've aligned on the design concept, we'll develop and refine it. Our disciplined approach includes looking at all elements of your project through the lens of our Design Ethos to create spaces that reflect balance, symmetry, and proportion.
Step 4
Presentation
Our comprehensive presentation to you includes technical AutoCAD floor plans, elevations, renderings, product selections, and material and finish options.
Step 5
Project Leadership
This is where your design comes to life. Once every detail is carefully planned and coordinated with our trusted partners, our project leaders oversee the process from start to finish, ensuring a seamless and thoughtfully managed delivery experience.
Step 6
Installation
Our project leaders will work in tandem with you and your team to ensure that we bring the vision to life.
ETRELUXE MUMBAI
FLAGSHIP DESIGN EXPERIENCE CENTER
Located in the heart of Mumbai’s premier design district, ETRELUXE Mumbai is a multidisciplinary practice of our most tenured designers, interior architects, and material specialists. Open to clients and design professionals, this flagship location is a place for collaboration and ideation for projects of any scope, indoors or outdoors, anywhere in India or abroad—featuring interactive kitchen and wardrobe suites, fine bath surface displays, and an extensive Material & Design Library.
